Services Completed: Creative Direction, Product Management, Social Media Strategy
Cool World Agency was called upon to help develop a marketing strategy and fundraising initiative for a mass‐market release of “Pray the Devil Back to Hell” through Fork Films. The director & producer wanted to tie in hi-level entertainment figureheads and he was called to craft a campaign that would align with their music industry personas and perspectives. They held 3 multi-media events. The film was screened with a gallery of images lining the event space showing the streets of Liberia and it's people. The theme was curated to draw the viewer into the beauty, struggle, violence and emotion happening during the civil war on the ground in Liberia. Celebrities including Russell Simmons, and Richard Branson came onboard as strong supporters. "Prey The Devil Back To Hell", directed by Gini Richter and produced by Abigail Disney won over 17 awards including “Best Documentary” at 2008’s Tribeca Film Festival.